Be Part of the Generation That Chooses Meaning

Join a community of people who've made a conscious choice: to start building lives around what actually matters.

What is Gen C?

Gen C stands for Generation Contribution—a growing community of people who understand that humans are built for cooperation, not competition. We're students and professionals, parents and retirees, people from all walks of life united by one insight:

Some meanings work better because they align with how humans are actually built.

While others chase wealth, status, and individual achievement (and wonder why it feels empty), Gen C members have reoriented toward generative purpose and constructive significance. We've discovered what the science shows: helping others helps ourselves, community connection creates resilience, and contribution generates sustainable satisfaction.

The Gen C Commitments

  • Find ways to help others every day, however small

    • Hold doors, listen deeply, share knowledge

    • Volunteer time, donate skills, offer encouragement

    • Look for opportunities to add value to others' lives

  • Make decisions based on what matters, not what's easy

    • Clarify your core values and live by them

    • Choose growth over comfort, purpose over pleasure

    • Align your actions with your deepest beliefs

  • Create connection and belonging in an isolated world

    • Show up for others, build genuine relationships

    • Organize gatherings, facilitate conversations

    • Be the person who brings people together

  • Question cultural scripts and choose your own meaning

    • Notice when you're following someone else's map

    • Make intentional decisions about what deserves your attention

    • Be the author of your own life story